Your Fitness
Companion
Helf is a global fitness and wellness ecosystem that helps people live better through supportive tools, flexible workouts, personal coaching, and real-world touchpoints.
550+
Registered Users
100+
Certified Trainers
2020
Founded in LA
Founded in Los Angeles
Started in 2020 by fitness coach Justin Roth with a mission to make fitness accessible to everyone — individuals, trainers, and companies worldwide.
to scale globally
About Helf
A Fitness Ecosystem
Built for Everyone
Helf is more than an app — it's a complete wellness ecosystem connecting people with the tools and trainers they need to achieve their fitness goals.
Flexible Workouts
Personalized training plans that adapt to your schedule, goals, and fitness level.
Personal Coaching
Connect with 100+ certified trainers in the US for real human support and guidance.
AI-Powered Guidance
Helf AI Assistant delivers personalized, chat-based health and fitness guidance.
Our Products
Everything You Need
to Live Better
A complete ecosystem of fitness tools, from mobile apps to corporate wellness platforms.
Helf App
Subscription-based training for individuals. Flexible, motivating, and personalized fitness tools in your pocket.
Explore App →Helf Timer
Professional workout timer designed for interval training, HIIT, and structured workout sessions.
Download Free →Find a Trainer
Connect with certified personal trainers. Recurring income, easy client access, and intuitive management tools.
Find Trainers →Helf for Business
Plug-and-play corporate wellness solution for global teams. Scalable, flexible, and results-driven.
Contact Us →Helf AI Assistant
Personalized, chat-based fitness and wellness guidance powered by advanced AI technology.
Try AI →Helf Utilities
Timers, nutrition planners, and progress trackers — free tools to support your fitness journey.
Explore →Who It's For
Built for Everyone
in the Fitness World
Whether you're training solo, coaching clients, or managing employee wellness — Helf has you covered.
For Individuals
Flexible, motivating, and personalized fitness tools. Train on your schedule with expert guidance and AI support wherever you are.
For Trainers
Recurring income, easy access to clients, and intuitive management tools. Grow your coaching business with a platform designed for professionals.
For Companies
A unified, scalable platform to support employee wellness globally. Credit-based, plug-and-play, and proven to improve team performance.
Market Opportunity
A Multi-Billion
Dollar Opportunity
Helf operates across the fastest-growing segments in digital health and wellness.
Fitness App Market
Statista / Grand View Research
Corporate Wellness
Fortune Business Insights
Wearable & Companion Apps
Forrester + IDC
Digital Health Coaching
Strong demand for humanized tech — McKinsey Health
B2B SaaS Wellness
Especially in the remote work era — Deloitte / CB Insights
AI-driven Health Assistants
Emerging vertical — Stanford AI Index
Origins
Founded by Justin Roth in Los Angeles. 100+ trainers onboarded.
Acquisition
Acquired by SoftTeam to scale globally. 550+ users.
Relaunch
Global marketplace, subscription app, AI companion, freemium utilities.
Scale
Full B2B platform, gear line, AI enhancement, user base expansion.
Helf Blog
Fitness Tips &
Wellness Insights
Expert advice, workout guides, and health insights to help you live better every day.
How to Start Your Fitness Journey: A Complete Beginner's Guide
Everything you need to know to get started with fitness — from setting goals to building consistent habits.
5 Reasons Why Personal Training Delivers Better Results
Discover how working with a certified personal trainer can accelerate your progress and keep you motivated.
The ROI of Corporate Wellness Programs in 2026
How investing in employee wellness reduces costs, improves performance, and boosts retention rates.
Get in Touch
We'd Love to Hear From You
Whether you're interested in joining our team, becoming a partner, exploring B2B solutions, or simply reaching out — we're here.
HQ Address
16192 Coastal Highway
Lewes, DE 19958, USA